Insight

Spoon Q&A

7 February 2022

Spoon Q&A Annie and Jonny are the co-founders of Spoon Cereals. Seriously good breakfast. Or lunch or supper. I sat down with them to talk about how the idea developed and the roles they both play. www.spooncereals.co.uk Give me some brief context. How did you meet and…

Sharpening the Saw

24 January 2022

A Story Suppose you were to come upon someone in the woods working feverishly to saw down a tree. “What are you doing?” you ask. “Can’t you see?” comes the impatient reply. “I’m sawing down this tree.” “You look exhausted!” you exclaim. “How long have you been at it?” “Over…