Biweekly letters

How to design your life: do the reverse

So you’ve set up your company. Your baby is born.

It works. It employs people. It makes money. It gets publicity. You are proud of your product.

You feel beautifully in charge of your time, your peace of mind and your destiny….Or not.

Why do people start businesses? Three main reasons.

A sense of purpose.

A desire to make a difference.

A wish to live life on your own terms, to be free, to be the architect of your day-to-day existence.

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